An interview with Mr. Parmveer Singh Sandhu

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Today let’s talk to Mr Parmveer Singh Sandhu, the founder of Quibus Trainings Digital Marketing Institute in Jaipur and Head of Growth at Quibus Technosys Digital Marketing Agency and know-how he build such a big brand name in a short span of time.

Q1: First of all, we would like you to share something about both professional and not-so-professional Parmveer to our readers.

Ans: First of all, I would like to thank you for having me on your blog.

As a professional Parmveer, I believe in the phrase “mind your own business”, and just keep focusing on my work. The goal is to give the best possible ROI to my clients who have shown faith in us.

Not-so-professional Parmveer is a bit of an introvert person and loves to spend time gardening, listening to soft music, or reading books in his free time.

Q2: According to you, what are the top 3 reasons that Quibus Trainings is the first choice of every Digital Marketing aspirant?

Ans: In my opinion, the top 3 reasons to choose Quibus Trainings are:

  1. We are an agency based institute where we work for local to international clients, so whatever training students are getting at Quibus Trainings is based on that work and experience.
  2. We are very particular with our batch size. We try to select candidates carefully so that everyone learns in a professional environment.
  3. We emphasize more on practical learning than theoretical knowledge.

Q3: You are the Founder of Quibus Technosys. Please share about the company profile and what kind of services you provide.

Ans: I started my digital marketing career as a freelancer then gradually shaped it into a full-fledged digital marketing company, Quibus Technosys, in 2012. Quibus is a team of qualified and professional people who primarily focus on result for clients.

If I talk about our services, then we are primarily SEO & PPC focused company, working for local, national, & overseas clients. Apart from this, we also provide social media, web designing, and blog management services.

Q4: What do you want to say about the evolution of Digital Marketing in 2020?

What are the three trends that you foresee and would like to suggest to everyone?

Ans: Digital marketing is a dynamic field in which you can see changes happening every day. As far as 2020 is concerned, variations will occur on a fast-pace as compared to 2019. 

Top 3 trends, I can foresee are:

  1. SEO will shift on ‘Intent’ and ‘Branding’.
  2. Video marketing will become more dominating with new platforms like TikTok
  3. Brand visibility will over-shade top ranking sites in search engines.

Q5: What is the strength of your company? How do you hunt for new projects for your company?

Ans: Our main strength is “Client Retention” because we strongly believe that if you can treasure your old clients, you need not to run after acquiring new ones.

We do not hunt for new projects as we get projects on the basis of our client’s recommendation. I don’t know how much people believe this, but we don’t have a dedicated sales department; words by the clients work much better than the promotion tactics.

But yes, sometimes, we run digital ads to reach new customers.

Q6: If someone is running a startup and looking for various ways to write content, what kind of strategy would you offer him/her to follow and deliver the best content and reach out to the maximum audience? Let’s say: one owns a small restaurant. What kind of strategies should be followed as a marketer and entrepreneur?

Ans: It all depends upon the industry & resources available with startup.

For a small restaurant, Since it is a local business where visibility followed by recommendations can derive a large audience footfall.

Therefore I would like to advise an owner to start with social media, look dynamic & active via creative posts on a daily basis, finding ways to involve clients with their social platforms with personalized content publishing. Further, run ads on Facebook and Instagram to gain maximum through low budget.

Q7: Knowing your high professional activity, how do you combine your agenda to fulfil the tasks as a marketer, consultant, and entrepreneur?

Ans:  Team! I believe in my team. In my view, the most challenging task is to build a great “team.” Having one of the efficient teams at Quibus helps me fulfil all my agenda on time as concerned team members handle most of the activities. I focus only on the growth prospects of my clients.

Q8: What you want to say about today’s millennial entrepreneurs considering themselves a Digital Entrepreneur?

Ans: Digital entrepreneurship is not governed by Age; there are a lot of examples where millennials have done fantastic work. It’s all about one’s passion & energy level to execute the ideas.

Digital Entrepreneurship is dependent on knowledge of tools, platforms, and business niche, which may help you to work passionately towards your goals. 

Management of available resources is critical for every startup since they have access to only minimum resources, which they need to utilize wisely, or it will burn out. This one reason I feel is primarily responsible for failures or success in the first year of startup.

Q9: As we all are aware, Content Marketing is considered as the king of Digital Marketing. What exactly you would like to suggest a newcomer who wants to make a career in content writing or something like that.

Ans: Digital Marketing is incomplete without “proper communication,” which a candidate needs to master if he/she is not already working on content development or say content writing part.

Since we all are consuming content in different formats; therefore, only good communicators can leap over others.

Therefore candidates who can think and express adequately can expect a significant career in digital marketing. So keep focusing on your ability to produce useful content.

Learn & Apply it.

Q10: According to you, what are the 3 most important things that every digital marketer and entrepreneur should keep in mind?

Ans:

  1. Self Discipline
  2. Keen Observance & Quick Learner
  3. And lastly, the courage to experiment with what you have learned till now and evaluate the same.

At the end of the conversation, I would like to thanks Mr Parmveer for giving his valuable time and enlightening us with his Digital experience.


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